Most recent posts
Omnichannel retail: from fear to certainty in just 4 steps
How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
How open data makes the difference for you
Behind the scenes we collect and combine a large amount of open data sets. It is a first and indispensable step to be able to guarantee our highly accurate sales forecasts. Why do we like to use open data and what benefits does this offer you as a customer?
How to avoid making the wrong location decision? Part 2: find the right neighbours
Shops that open only to close again soon after. This has become an increasingly frequent occurrence in recent years. Making a wrong location decision can have fatal consequences for retailers, due to the growing pressure of e-commerce. Find out how to make the right location choices with our expertise, in three articles. Today in part 2: the added value of efficient clustering.
How to avoid making the wrong location decision? Step 1: the importance of mobility & visibility
Shops that open only to close again soon after. This has become an increasingly frequent occurrence in recent years. Making a wrong location decision can have fatal consequences for retailers, due to the growing pressure of e-commerce. Find out how to make the right location choices with our expertise, in three articles. Today in part 1: the importance of mobility and visibility.
RetailSonar is one of the 50 fastest-growing technology companies in Belgium!
Deloitte recently nominated the 50 fastest-growing technology companies in Belgium. And we are one of them! On 14 November, we and 49 other digital leaders will be competing for the much-coveted Fast 50 Award.
Optimise the ROI of your next flyer campaign in 10 steps
Although we live in digital times, Belgian retailers still jointly spend several millions of euros a year on leaflet campaigns. Except they hardly focus on mapping their distribution zones based on data. Customer origin information offers chains the opportunity to optimise their marketing campaigns in a customer-centric fashion.
A.S.Adventure embarks on a French adventure. And we’re right by their side!
A.S.Adventure, a Belgian retailer specialising in outdoor and lifestyle, is the first customer for whom we developed an app that maps the entire French market. This allows them to build their perfect network in one of Europe’s most important retail markets.
13 crucial business questions that you can answer quickly with RetailSonar
We get it. Suddenly your boss is in your office. “Can you quickly let me know whether this investment is a good idea?” “When?” “Preferably this morning”.
Fresh blood!
A strong grower like RetailSonar cannot do without a regular inflow of new RetailSonarites.
Following the customer from the website to your shop’s check-out: a utopian vision?
I found the following figure in Comeos’s annual e-commerce report from 2014: “80% of the respondents prefer a site with offline shops.” Online and offline are two brothers (or sisters) who are inextricably linked. While they can exist separately, they are so much stronger when combined.
Four ways how the online shop and the physical shop influence one another
Online shops definitely have an impact on offline shops. Initially, retailers feared that they would have a negative effect, but in the meantime, this initial fear has proven unfounded.
Consumers call the shots for properties to let. A smart decision?
Consumers who jointly choose which designation a vacant retail space should have. Is this a stroke of genius or should you beware of such initiatives?
Do your neighbours determine part of your shop’s revenue?
People often say, a good neighbour is worth more than a distant friend. When choosing the right location for opening a new shop, several factors will influence your choice, including your neighbours.