Location performance
How real estate, sales and marketing work together to make a location strategy succeed
In many retail organisations, real estate, sales and marketing work in parallel, almost as individual "islands". Unfortunately, this means they miss out on a wealth of opportunities. Here are 7 tips to collaborate more effectively and maximise your location strategy.
How to avoid choosing the wrong location Part 3: Know your competitors!
Stores closing down soon after opening. We have seen this happen time and again in recent years. Choosing the wrong location is increasingly proving fatal to retailers who are under the growing pressure of e-commerce. But how do you choose the right location? We are sharing our expertise in four articles. Today in Part 3: taking your competition into account.
Omnichannel retail: from fear to certainty in just 4 steps
How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
How open data makes the difference for you
Behind the scenes we collect and combine a large amount of open data sets. It is a first and indispensable step to be able to guarantee our highly accurate sales forecasts. Why do we like to use open data and what benefits does this offer you as a customer?