7 reasons why so many retailers choose RetailSonar
How has RetailSonar become the European market leader in location strategy since 2011? Why do so many national and international retail chains rely on our SaaS solution to assess the business potential for location optimisation? Well, it’s quite simple really: We do many things very differently from other organisations. These are the strengths that make RetailSonar unique:
1. Define your optimal sales network with up to 90% accuracy based on a powerful customer behaviour model
Nothing predicts revenue impact better than understanding customer behaviour, and none does it better than RetailSonar. Where most companies rely on store-centric models, RetailSonar has cracked the code to understand shopping behaviour:
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For each visitor motive separately. Hence we distinguish four reasons why customers visit your location: Destination visitors that come from home, visitors that come from their work, non-destination visitors that come from a local activity nearby and occasional car or footfall passage. By understanding the dynamics of each motive separately, we can understand nearly every industry in detail.
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From the local perspective of customers on each road segment, point of interest and living block in the country.
So that’s the secret to why we can reach proven accuracy up to 90%!
Next to turnover predictions at address level, our predictive models will predict future catchment areas, cannibalisation between locations and halo effects with your webshop in detail. With our optimisation models, it even becomes possible to define your optimal network for the future.
Traditional methods ook at the micro-environment in a circle around the location or within an isochrone around it. But the real catchment area depends on actual customer behaviour and is a much better indicator for optimising current performance or planning for future revenue.
2. Get detailed key customer insights, that we compiled and categorised for you
The data from our predictive model that we capture from 30+ mobile apps is available to you so you have insights into your potential customers:
- Number of visitors and their motives (residential, work, cross-visit, or passage)
- Catchment areas and customers’ willingness to travel
- Comprehensive customer profiles for targeted marketing
- Brand strength and positioning of competitors for market clarity
- Relevant local activity and estimated cross-visits to identify traffic drivers and optimal neighbouring businesses
No more need to upload and analyse your CRM data that only gives limited insights into customer behaviour. Our platform has all the relevant best-in-class data available for you to make your decisions, confidently and accurately.
3. Europe’s most complete and up-to-date location database to map the potential of each location
Using powerful data capturing algorithms that rely on open data and mobile app data, we have constructed a unique European location database to help you make predictions at address level. Amongst others, this location database contains:
- Comprehensive point-of-interests with retail shops, horeca, schools, services, leisure, parking, employment hubs, and public transport to predict the best neighbouring locations and visitor count estimates
- Footfall data for all shopping streets, detailing weekly pedestrian numbers to predict the potential for capturing occasional foot traffic
- Car passage data for each road segment, including detailed week profiles, to predict the occasional traffic you can capture from nearby roads
- Consumer spending estimates for your market per customer segment and living block, based on factors such as population, welfare, age, urbanisation, and employment
4. Accelerate your strategy in a user-friendly platform, dedicated to your real estate, sales and marketing team
Forget long onboarding times and let us do the hard work! You are not required to upload your confidential customer data if your policies don’t allow you to. Our consultants can learn from the customer insights that we collect from mobile app data and make your application ready to use.
Afterwards, your team can be onboarded and ready to go in 1 to 2 weeks by our customer success team. Hereby we focus on maximising the ROI of your sales network as follows:
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| Location planning |
Location performance |
Marketing efforts |
| Get insights to design a location network for the future. Plan openings, closures, and relocations to maximise turnover & minimise costs
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We will help your sales team pinpoint underperforming sites with data-driven insights, and guide you to taking the right actions
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Onboard the marketing teams to craft precise activation and retention campaigns, and ensure your locations achieve the best ROAS
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| For: CEOs & Real Estate
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For: Sales departments
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For: Marketing departments
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In this way, you can avoid silos between leadership, real estate, sales and marketing and make all teams work together with a collaborative spirit.
5. Automated location reports to facilitate stakeholder and store owner decision making
Reduce the time to prepare information and speed up decision making as you explain your business case with 2 fully automated reports:
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With these 2 reports, quickly and easily convince both store managers, stakeholders or decision makers to make strong, data-driven decisions.
6. A proven solution for more than 200 customers in nearly every industry
Thanks to healthy organic growth over the last 13 years, we could establish an experienced team of more than 50 experts in AI, geomarketing, big data and consultancy. Whether your business is fast food, supermarkets, DIY, banking, fashion, fuel services or EV charging, we are ready to help you towards an optimal location strategy.
Still not convinced? Our more than 200 customers are happy with our solutions and they tell us so! You can read about their experiences here.
“RetailSonar wants to achieve the best possible results with us as their customer.”
Minno Venema - Country Acquisition & Construction Manager Benelux
7. An internationally scalable platform, available in more than 15 countries
In recent years, we have worked non-stop to make our platform internationally scalable. From our offices in Belgium, France, Germany and The Netherlands we are serving customers in more than 15 countries today. All the necessary data and knowledge is therefore available to support international retailers and service providers, whether in France, Germany, Spain, Portugal, Poland, Romania, Morocco or elsewhere.
Why RetailSonar
| Be confident about making strategic location decisions. |
Speed up decision-making and forget endless discussions. |
Stay ahead of competition with a tool adapted to your needs. |
| Prevent costly mistakes with our unique predictive AI model and best-in-class market data that guarantees up to 90% accurate revenue forecasting.
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Avoid long lead times thanks to an application that allows you to (re)work your data in a couple of clicks and create automated reports, at the touch of a button.
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Want to invest in new hotspots or need to optimise your current locations’ performance? Our custom tool & experts' advice take your business to the next level.
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