Smartly planning your network

By combining the origin of your customers with up-to-date market data, we can offer you an insight into your current sales dynamics:

• Determine the total customer potential for every target group on the neighbourhood level, based on the social-demographic profile and economic activities in the region
• Visualise the trade areas of your own points of sale
• Identify your perfect neighbours and map them
• Map your (in)direct competitors to determine the competitive pressure
• Add congestion maps for all the roads to estimate the impact of congestion on your locations
• Find out quickly whether there is still enough market space in a (potential) location
• Always have up-to-date information about your competitors at your disposal.

We can make forecasts for the future that are up to 90% accurate with smart buyer flux models:

• Develop accurate forecast models that revolve around your customer and the impact of his behaviour instead of merely focussing on the location of your own stores.
• Combine mobility, customer potential, competition pressure and the characteristics of points of sale to predict a location’s performance.
• Investigate the cannibalisation effect between your stores and your other sales channels (clicks vs. bricks).
• Examine the external cannibalisation dynamics between you and each of one of your competitors.
• Don’t lose time any longer. Simulate your scenarios for the future yourself and get objective results.

• How can I recover customers if I decide to close one or more locations
• Where are my hotspots, the potential locations with the highest added sales potential?
• Predict the future impact of your online store or digital sales channels on your existing physical points of sale.
• What does my optimum, future sales network look like and how can I factor in investment costs and operational expenses?

And so much more.