How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
We get it. Suddenly your boss is in your office. “Can you quickly let me know whether this investment is a good idea?” “When?” “Preferably this morning”.
I found the following figure in Comeos’s annual e-commerce report from 2014: “80% of the respondents prefer a site with offline shops.” Online and offline are two brothers (or sisters) who are inextricably linked. While they can exist separately, they are so much stronger when combined.