Campaign targeting
How real estate, sales and marketing work together to make a location strategy succeed
In many retail organisations, real estate, sales and marketing work in parallel, almost as individual "islands". Unfortunately, this means they miss out on a wealth of opportunities. Here are 7 tips to collaborate more effectively and maximise your location strategy.
Omnichannel retail: from fear to certainty in just 4 steps
How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
How open data makes the difference for you
Behind the scenes we collect and combine a large amount of open data sets. It is a first and indispensable step to be able to guarantee our highly accurate sales forecasts. Why do we like to use open data and what benefits does this offer you as a customer?