How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
We get it. Suddenly your boss is in your office. “Can you quickly let me know whether this investment is a good idea?” “When?” “Preferably this morning”.
I found the following figure in Comeos’s annual e-commerce report from 2014: “80% of the respondents prefer a site with offline shops.” Online and offline are two brothers (or sisters) who are inextricably linked. While they can exist separately, they are so much stronger when combined.
Online shops definitely have an impact on offline shops. Initially, retailers feared that they would have a negative effect, but in the meantime, this initial fear has proven unfounded.
Consumers who jointly choose which designation a vacant retail space should have. Is this a stroke of genius or should you beware of such initiatives?
People often say, a good neighbour is worth more than a distant friend. When choosing the right location for opening a new shop, several factors will influence your choice, including your neighbours.